Posted by Lynsey Denman

According to a recent study, over a fifth of UK businesses don’t have a road safety policy in place. These policies are imperative when it comes to protecting a company and its employees. They’re a safeguard against risk, ensure drivers are safe on the road and protect them (and the company) from insurance claims in the event of an accident. For those in the fleet management industry, a road safety policy is a must.

Fortunately, telematics has made creating a policy as simple as can be. Here’s how to draw up a road safety policy:

  1. Begin by assessing what current protection your company has when it comes to road safety. Look at what works and what shortfalls it may have. From there you can establish what your company needs.
  2. Once you’ve recognised the need for a road safety policy, and where it fits within your business, it’s time to get the key stakeholders on your side. Share with them why you think the policy is needed, and how you plan to implement its use across your fleet.
  3. Now it’s time to actually form your road safety policy. The key point to remember is that your policy shouldn’t just be an attractive piece of writing, it needs to translate to the real world. Set yourself useful objectives for rolling out the policy, with regular checks scheduled to ensure its working effectively.
  4. Share your new policy with your drivers. Use clear and concise language to allow everyone to understand the rules of the policy. Make drivers aware that there is the potential for the policy to change if they have any concerns and give them the opportunity to provide feedback. This will allow you to create a policy that everyone is happy with. 

Using Telematics

Before telematics, fleet operators had to choose between improving safety and keeping down costs. Nowadays, telematics can provide the happy medium between the two. A study by the Royal Society for the Prevention of Accidents has found that the use of monitoring devices such as telematics has reduced unsafe driving behaviours by as much as 82% in one case. Surely, such effective technology is cheaper to purchase than the potential insurance payouts associated with such necessary driving?

Simply put, telematics devices work by monitoring drivers using GPS and also keeping a record of how each vehicle is being driven. The employee GPS tracking system means you can provide drivers with the most efficient route. Meanwhile the driving analysis can shine a light on any potentially dangerous driving, such as harsh braking, speeding and tailgating. Tracking these points through telematics will help you see which drivers are adhering to your road safety policy, and the law! A great way to support the implementation of a road safety policy is to set up a league table using the telematics results. By rewarding the safest drivers for their behaviour on the road, you can incentivise your drivers to be safer on the road, and get them on board with the new road safety policy, too.

Lynsey Denman

I have been with Movolytics since the beginning of the company. My job is the customer experience leader which means that I get to speak to a wide range of customers ensuring that everyone has a smooth customer journey while also managing the top accounts. In my spare time I like going for a run, taking my dog out and a good bottomless brunch.

How to Create a Road Safety Policy Using Telematics