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Posted by Kate Doyle

Having a roster of safe and sensible drivers is paramount to the success of a fleet. It can improve your staff retention rates, reduce costs, and best of all give you peace of mind that your drivers are being safe on the road. This doesn’t mean that you need to go out and find the best drivers you possibly can – after all, no one is born with the ability to drive. You just need to invest a little time and energy into giving your drivers a targeted training programme, which is guaranteed to see results. Here’s the ten step guide to improved driver behaviour.

1. Find your starting point

Using the likes of telematics technology, you need to begin by finding current performance levels. This software can provide a detailed report on each driver’s performance using data collected on their previous journeys. Using this information, you can identify the strengths and weaknesses of each driver.

2. Set your standards

Create a benchmark to give your drivers a specific target to achieve. These standards can cover everything from fuel consumption and idling, to harsh cornering and sudden braking.

3. Get senior management on board

Leadership is important when it comes to making changes, so make sure everyone supports your plan. Use research to support your plan of action. If you plan on giving incentives for good driving behaviours, show senior management how a small investment in your drivers can have long-term benefits.

4. Share your vision with the drivers

Involve the drivers in the process to make them feel like their voice is being heard. Make sure your plan is being shown in a positive light and highlight how it will be beneficial to the drivers. If you think it’ll help, identify a number of advocates who can champion your plans and help get the drivers on board.

5. Identify each driver’s strengths and weaknesses

Compare the data of each driver’s current performance with the benchmark you’ve created. Drawing up a league table can help drivers identify their current performance level and turn the plan into a fun competition.

6. Track progress

Show your drivers how they have improved through regular updates to the league table. Consider providing tailored support for drivers who have specific areas that aren’t improving.

7. Reward good driving behaviour

Give your drivers an incentive to achieve or maintain good driving behaviours. This could be through physical rewards like bonuses and extra holiday, though simply recognising progress and success can often be enough reward to keep people interested.

8. Share results

Incentivise drivers to continue improving by sharing their success stories. Keep he league table up-to-date and accurate, so drivers know that their hard work is being rewarded.

9. Fine-tune your plan

Analyse how drivers have progressed since your plan was first implemented and make any necessary changes to make it even more successful. Make sure to set a clear timeline so you can regularly check on the progress of each driver and ensure improvements continue.

10. Dig deeper

Continue to explore ways your fleet can be improved. Perhaps there are ways you can increase your team’s productivity. Maybe there are simple ways to reduce costs. Keep exploring and striving for a better (and happier) fleet!



The image shared with this article was published by  Sam Churchill under Creative Commons license 2.0 Generic (CC BY 2.0)

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Kate Doyle

My job is to be the customer champion. When I am not working on projects that are meaningful for our customers and our brand, I’m probably online shopping, doing yoga or nattering on the phone.