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According to the HSE, it’s estimated that more than a quarter of all road traffic incidents involve a person who is driving for work purposes. Therefore, for those of us involved in the fleet management industry, promoting road safety to employees is of the utmost importance. But how do you ensure you’re giving road safety the attention it deserves?
Embedding health and safety in the company’s culture will show employees just how important you believe their safety is. There are numerous ways you can show staff that you value their safety on the road. These include:
By using the information available, you can make sure that your safety policies target the areas your company needs to focus on. For example, by looking back through previous insurance claims, you could discover that your drivers are regularly involved in traffic incidents when drivers haven’t taken their designated rests. Using this information, you can then promote the correct driving practices to your drivers – and make sure they’re keeping to their breaks using the telematics system.
Data can also be used to assess each driver on an individual level. By analysing a driver’s training, observation skills, hazard perception and awareness of driving regulations, you can discover which drivers are in need of more guidance. Make sure to keep the information up-to-date, to track improvements or new bad habits.
Putting a budget aside to train your drivers in your new health and safety policies can prove a worthwhile investment.
Unfortunately, car insurance doesn’t mean that traffic incidents are cost neutral. What about the lost time on the journey, the driver’s sick pay, potential legal costs, and damages to the vehicle and goods inside it? By making driver safety a priority for the fleet, you should see a reduction in the number of traffic incidents and a subsequent lowering of these outgoings.
What’s more, by investing time into promoting your best practice approach to driver safety, you can encourage safer and more efficient driving, which in turn can result in lower costs on fuel, vehicle maintenance and insurance.
The majority of my time is spent ensuring that our team delivers simple and cost-effective solutions to our customers that face the challenges of running a fleet of vehicles.
Occasionally I manage to sneak away to enjoy time with family and friends or a quick game of golf ….