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Posted by Graeme Corner

According to the HSE, it’s estimated that more than a quarter of all road traffic incidents involve a person who is driving for work purposes. Therefore, for those of us involved in the fleet management industry, promoting road safety to employees is of the utmost importance. But how do you ensure you’re giving road safety the attention it deserves?

Create a safety culture

Embedding health and safety in the company’s culture will show employees just how important you believe their safety is. There are numerous ways you can show staff that you value their safety on the road. These include:

  • Outlining the company values. Give your company a set of core values, which form part of everything you do. These can include working with integrity or perhaps showcasing collaboration. By including safety in the company values, it shows your drivers just how much focus you have on this area.
  • Set guidelines for drivers to adhere to. Provide your team with a standard they need to meet. This could even include features like excessive speeding and hard-cornering, which can be tracked via the driver reports on telematics systems.
  • Drive engagement. Make sure employees know what is expected of them, and get them involved in ensuring they meet the standards you’ve set. This could mean using telematics data to create a league chart to track each driver’s performance and improvement.  
  • Create safety practices. Why not add a vehicle safety check to the to-do list of journey preparations? Or perhaps you could create a system that allows drivers to report near-misses? This allows you to show how much you value each driver’s safety, while also promoting a ‘safety-first’ mentality.

Use data

By using the information available, you can make sure that your safety policies target the areas your company needs to focus on. For example, by looking back through previous insurance claims, you could discover that your drivers are regularly involved in traffic incidents when drivers haven’t taken their designated rests. Using this information, you can then promote the correct driving practices to your drivers – and make sure they’re keeping to their breaks using the telematics system.

Data can also be used to assess each driver on an individual level. By analysing a driver’s training, observation skills, hazard perception and awareness of driving regulations, you can discover which drivers are in need of more guidance. Make sure to keep the information up-to-date, to track improvements or new bad habits.

Be prepared to invest time and money

Putting a budget aside to train your drivers in your new health and safety policies can prove a worthwhile investment.

Unfortunately, car insurance doesn’t mean that traffic incidents are cost neutral. What about the lost time on the journey, the driver’s sick pay, potential legal costs, and damages to the vehicle and goods inside it? By making driver safety a priority for the fleet, you should see a reduction in the number of traffic incidents and a subsequent lowering of these outgoings.

What’s more, by investing time into promoting your best practice approach to driver safety, you can encourage safer and more efficient driving, which in turn can result in lower costs on fuel, vehicle maintenance and insurance.


Image - cc-by-sa/2.0 - © N Chadwick -

graeme's picture
Graeme Corner

The majority of my time is spent ensuring that our team delivers simple and cost-effective solutions to our customers that face the challenges of running a fleet of vehicles.
Occasionally I manage to sneak away to enjoy time with family and friends or a quick game of golf ….