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Posted by Graeme Corner

GPS tracking can mean great things for fleet management. Although drivers may perceive it with annoyance, seeing the employee tracking as a way of being suspiciously monitored, there are numerous benefits to both the drivers and the company when it comes to GPS vehicle tracking. So how do you get drivers on your side, when it comes to introducing an employee GPS tracking system?

1. Outline the benefits.

To build trust with your drivers, show them that the system has multiple benefits. Explain that it will:

  • Improve the fleet safety, by keeping track of exactly how far each vehicle has travelled so you can keep on top of vehicle maintenance and know when it’s time to check the oil level and tyre depth.
  • Provide better routes. The GPS tracking will record your routes, so you can find the best path for each vehicle to take. It can also provide real-time updates on traffic so your drivers can avoid congestion. By becoming more efficient drivers, your employees will also reduce fuel costs, improve productivity and improve dispatching times. As the employee GPS service takes on many of the responsibilities normally undertaken by administrative staff, the office efficiency will also improve. These consequences translate to lower outgoings and better financial stability for the business and its employees.
  • Reduce insurance premiums. If a vehicle is stolen, it’s much more likely to be recovered if it has a GPS system installed. Lower outgoing costs for the business equates to higher financial stability for the company; and more job security for employees.
  • Make drivers and the company accountable. With accurate employee GPS tracking, the company will be able to see the value of each driver, and reward those who are performing well. The digital log will also ensure employees are accurately credited for all of the time they’re working.
  • Hold customers accountable. Is someone claiming their delivery was late and your driver disagrees? The GPS tracking system can provide accurate results to support or dispute a claim. It’s much easier to settle an argument when you have the facts on your side.
  • Keep you on par with the competition. It’s likely that your competitors running a fleet will already have a GPS tracking system. Investing in your own system means you can also reap the rewards of the GPS.

2. Show everyone how the system works.

Give all of your drivers a run-through of exactly what data the GPS tracking system will be recording and what you’re going to be doing with that information. Make it clear that you’re not spying on the drivers, your goal is to improve the efficiency of your fleet. As improvements are made thanks to the software, make sure to give your drivers updates so they trust in the technology and can also see its value.

3. Open the forum to any questions.

Let employees feel like their voice is being heard by running a Q&A session, be that in a meeting or online. Drivers will undoubtedly have questions about the introduction of a GPS tracking system, so make sure to give them a platform to do so. It may also be worthwhile to introduce a selection of FAQs, which answer common questions like “is this legal?” (yes) and “will I be blamed if it malfunctions?” (no). It’s also worthwhile showing employees how the system fits into your company policy too.

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Graeme Corner

The majority of my time is spent ensuring that our team delivers simple and cost-effective solutions to our customers that face the challenges of running a fleet of vehicles.
Occasionally I manage to sneak away to enjoy time with family and friends or a quick game of golf ….